Turn gaps into growth. Get a comprehensive tracking health score with actionable fixes for advertising, analytics, privacy compliance, and server-side tracking.
Free · No signup required · Results in 3 minutes
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We check your ad pixels, analytics, consent setup, cookies, DNS, and server-side infrastructure. All in real time.
See what's broken, what it's costing you, and exactly how to fix it. Ranked by business impact.
Every tracking gap you fix means more conversions reaching your ad platforms. Better data in, smarter spend out.
Is GA4 actually receiving the data you think it is? The checker looks at your analytics setup, whether that's GA4, Adobe Analytics, or Matomo, and flags events that aren't firing, misconfigured data streams, and the gaps between what you see in GTM preview and what actually reaches your reports.
Meta Pixel, Google Ads tags, TikTok, LinkedIn Insight Tag. The audit picks up every ad platform script on the page and tells you whether those pixels are actually sending conversion data. Broken pixels and missing events don't throw errors. They just silently stop reporting, and you're left trying to figure out why ROAS dropped.
Cookie lifetimes, consent mode, scripts firing before opt-in. This is where a lot of setups fall apart without anyone noticing. The checker reviews your cookie configuration against current privacy standards and flags the issues that put your data collection (and potentially your legal compliance) at risk.
Browser-only tracking misses 20 to 30 percent of conversions. Ad blockers, ITP, network timeouts all eat into your data. The audit evaluates whether you're sending data server-side, how well the implementation works, and what you're leaving on the table if you're not.
If you're spending any meaningful amount on digital advertising, your tracking setup has a direct commercial impact. Poor or broken tracking affects attribution, ad algorithm performance, reported ROAS, and the quality of every optimization decision downstream. Getting it right is essential.
Between browser restrictions like Safari's ITP, ad blockers suppressing pixels, and consent banners filtering out events, client-side tracking quietly breaks down over time. And the platforms won't tell you. Google Ads doesn't flag when Enhanced Conversions goes quiet. Meta won't alert you to a broken CAPI connection. You find out when ROAS dips and nobody can explain why.
Most teams only discover these gaps reactively, after a campaign underperforms or a client asks why the numbers look off. A tracking audit surfaces them proactively, so you can fix what's broken before it hits your bottom line.
Scored out of 100 across four categories: Advertising, Analytics, Privacy, and Technical. A single benchmark that tells you where your setup stands.
A visual map of how data flows from your website to each ad platform. Shows which connections run client-side, which run server-side, and which use both.
Critical problems and warnings with clear explanations: what's broken, what it costs you, and step-by-step instructions to fix it.
Not everything is broken. The report includes a full checklist of everything that's properly configured, so you know what to leave alone.
Every tracking cookie on your site, showing how it was set (JavaScript or server-side HTTP), its configured vs effective lifetime, and whether Safari's ITP or other browser restrictions are shortening your attribution windows.
Based on detected tracking gaps, the report calculates how much conversion data and ad budget you're likely losing. You can enter your actual monthly spend to get a tailored estimate.
Scan a competitor's URL alongside yours. Get a side-by-side view of overall score, detected ad platforms, server-side tracking, consent mode status, first-party DNS, and issues found.
Totally free. No signup, no credit card, no usage limits. Scan as many sites as you want.
GA4, Google Ads (including Enhanced Conversions and Consent Mode), Meta Pixel, Conversions API, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, and more. It also evaluates your Google Tag Manager setup and cookie implementation.
Yes. The audit only looks at publicly visible data, the same scripts, cookies, and tags that any visitor's browser would load. No backend access or analytics permissions needed.
After any website change: redesigns, CMS migrations, consent banner updates, new pixel implementations. Beyond that, a monthly check is good practice. Tracking degrades quietly over time and most teams don't notice until the data's already gone.
Yes. The audit detects Conversions API, server GTM containers, and other server-side implementations. If you're only running client-side tracking, the report explains what data you're likely missing and what a server-side setup would improve.
